November 16, 2006

Glorifying the rural life

Hats off to Ms. Chanda Shroff !
The painstaking and beautiful craft of hand embroidery dates back several thousand years. One of its traditional homes is Kutch, a corner of the Indian state of Gujarat. Known for its intricate and diverse styles, Kutchi embroidery has, since the 1960s, suffered a decline due to a modern emphasis on speed and profit, and a growing reliance on machinery and synthetic fabrics. An Indian woman, Chanda Shroff, aged 73, has worked tirelessly and voluntarily for almost four decades to reverse this decline.

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